WB Moore Company

I led WB Moore’s social media strategy and day-to-day execution, managing everything from content planning and copywriting to design, scheduling, and performance tracking. The strategy focused on telling a well-rounded story of the company through people and culture, community involvement, project highlights, company milestones, thought leadership, and industry insights. Working with photos, project updates, and information provided by the WB Moore team, I turned what was happening across the company into consistent, engaging content that showcased both their work and the people behind it.

As the partnership evolved, I worked closely with WB Moore’s Community Engagement Manager to identify new content opportunities and bring greater visibility to employee initiatives, company events, and WB Moore’s involvement in the community.

As WB Moore’s digital presence grew, its website needed to better reflect the company’s current work and support new priorities beyond showcasing services and projects. I helped lead the design process in Figma, beginning with wireframes and establishing the visual direction before developing responsive desktop and mobile designs.

I worked closely with our developer throughout implementation, translating designs into WordPress and assisting with development, including building and coding select sections myself. I also presented concepts directly to the WB Moore team and incorporated their feedback throughout the process.

The website continued to evolve alongside the company, expanding to support new needs such as recruitment, community initiatives through Give Moore, new project content, and other updates as WB Moore’s priorities changed.