Overview
Live Grund partnered with Prismo Marketing in the first half of 2024 to strengthen the foundation of its e-commerce email marketing. While the brand already had email marketing in place, its existing setup needed a more strategic approach to improve performance, better organize its audience, and create a stronger framework for ongoing campaigns.
I worked across both strategy and execution to help right-size the program and build a foundation Live Grund could continue using beyond our partnership. This included evaluating past performance, developing campaign strategies and visual guidelines, planning content around seasonality and product performance, writing and designing emails, building campaigns in Klaviyo, refining audience segmentation, and developing automated customer journeys. I also supported website content and SEO to create a more connected experience between email and the broader e-commerce presence.
Role
Graphic Designer at Prismo Marketing & SEEDSPARK
Timeline
2024
Responsibilities
Email Strategy
Email Design
Copywriting
Klaviyo Development
Audience Segmentation
Marketing Automation
Content Strategy
SEO
Tools
Figma
Adobe Creative Cloud
Shopify
Klaviyo
Campaign Strategy & Design
Rather than simply continuing Live Grund’s existing approach, I worked closely with our Vice President of Marketing to dig into past campaign performance, product sales, customer behavior, and ongoing marketing metrics to understand what had worked, where opportunities were being missed, and how we could make more intentional decisions moving forward. From there, I developed an ongoing campaign strategy that balanced promotional emails with product-focused, educational, and brand-driven content.
Campaigns were planned around seasonality, best-selling products, product margins, promotions, and opportunities to educate customers about Live Grund’s products and brand story. I carried each campaign from planning through execution, writing the content, designing the emails in Figma, and building and scheduling them in Klaviyo. Throughout the partnership, I continued reviewing performance and adjusting our approach based on what we were seeing.
Segmentation & Automation
Alongside our ongoing campaigns, I worked to improve how Live Grund’s audience was organized and how customers moved through its email ecosystem. In Klaviyo, I built and refined segments based on factors like purchase history, recency, engagement, and subscriber status, allowing campaigns and offers to be more intentionally targeted rather than sent broadly to the entire list.
I also helped build and refine automated customer journeys, including newsletter signups, welcome offers, promotional follow-ups, and abandoned cart emails. These workflows allowed us to follow up based on customer behavior, such as sending an additional incentive when an initial offer went unused, while creating a more consistent experience from signup through purchase.
Beyond the Inbox
My work with Live Grund extended beyond email as we looked for ways to create a more connected customer experience across its digital presence. I supported website content and SEO and created supporting e-commerce assets such as website banners, pop-ups, and product page content.
We also explored opportunities to expand Live Grund’s marketing into additional channels, including SMS marketing, consulting with the client on how it could complement the existing email strategy and testing the approach through a handful of campaigns. Together, these efforts helped us look beyond individual emails and consider how Live Grund could create a more cohesive experience across its broader digital presence.
The Impact
By the end of our partnership, Live Grund had a stronger email marketing foundation in place, with clearer audience segmentation, automated customer journeys, a more intentional campaign strategy, and a consistent approach to email design and content. The systems we established gave the brand a framework it could continue using and building on after our engagement ended.
The work also led to measurable improvements in email performance. Open rates climbed from 10% to 36%, click rates grew from 2.5% to 15%, and bounce rates dropped from 2.5% to just 0.7%. Email campaigns also drove traffic to the website and contributed directly to online sales, helping turn email into a more effective part of Live Grund’s e-commerce strategy.
*Results reflect email performance before and after Prismo Marketing’s 2024 engagement with Live Grund.
*Results based on year-over-year growth from 2025 to 2026.
